Top 10 B2B Metrics to Track in 2019. Want to learn which metrics your B2B company should be tracking this year? This can help you decide what metrics to track for each stage of the buyer's journey.
According to a 2016 Content Marketing Institute report, 88 percent of B2B brands are using content marketing. Traditionally, brands used plain old copywriting to get their messages across. Today, there are new ways of engaging your target audience and getting more web traffic (without keyword stuffing). How? Two words: content marketing. Content marketing use has … Continue reading Copywriting Vs. Content Marketing: What’s the Real Difference? (And Why You Need Both!)
How to rank higher on search engines using SEO, keyword research, and other traffic-driving strategies.
How to market financial services to your target audience using content marketing.
Ten ways a copywriter can save you time and money.