Wanna learn how to sell almost anything online using the science of persuasion? Learn the six principles that guide human behavior so you can get your prospects and customers closer to the sale.
Top 10 B2B Metrics to Track in 2019. Want to learn which metrics your B2B company should be tracking this year? This can help you decide what metrics to track for each stage of the buyer's journey.
Want to brand your company like a boss? This article tells you exactly what's in a brand and takes you through the process step-by-step.
According to a 2016 Content Marketing Institute report, 88 percent of B2B brands are using content marketing. Traditionally, brands used plain old copywriting to get their messages across. Today, there are new ways of engaging your target audience and getting more web traffic (without keyword stuffing). How? Two words: content marketing. Content marketing use has … Continue reading Copywriting Vs. Content Marketing: What’s the Real Difference? (And Why You Need Both!)
Discusses how to write effective headlines using proven formulas.